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November 11, 2005
By: TOM BRANNA
Editor
The concept of popularity when marketing to teens can be risky, according to The Geppetto Group, New York, NY and LightspeedResearch.com, Basking Ridge, NJ. Research revealed girls who would be considered popular are happier with their looks, are involved in more exciting activities and are more confident, but do not view popularity positively. Other results showed popular girls also engage in more high-risk behaviors, such as overspending, parties with alcohol and shoplifting. Popular girls als...
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